Today’s real estate practitioner must establish and follow business practices that comply with fair housing laws and offer equal professional services to everyone. Consistency, objectivity, and documentation are critical in accomplishing this objective. This course covers topics that are important to today’s real estate professional. Case studies help students apply the fair housing laws to real-world situations that they may encounter in their own businesses.
Success in working with today’s real estate Seller involves knowing the Seller’s preferences and needs, and providing Seller-Focused services throughout the real estate transaction. This course will provide a background on the Seller of today and provide realistic advice on representing and protecting your Seller client with practical, professional knowledge and through the proper use of PAR real estate forms.
Today’s real estate consumer is looking for professional representation during the selling &/or buying experience. Today, more than ever, the professional REALTOR needs to have a thorough understanding of representation by understanding the Agency Laws currently in place in Pennsylvania. This class will lead the real estate professional through the law, and will cover the PAR forms to help them help their customers & clients have a more comprehensive understanding of their rights and choices.
Success in working with today’s real estate Buyer involves knowing the Buyer’s preferences and needs, and providing Buyer-Focused services throughout the real estate transaction. This course will provide a background on the Buyer of today and provide realistic advice on representing and protecting your Buyer customer/client with practical, professional knowledge and through the proper use of PAR real estate forms.
At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millenials, Generation X, the Baby Boomers, and Matures. Students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships. Generation Buy is an approved elective for the Accredited Buyer’s Representative (ABR®) designation. For more information about this designation, visit the Real Estate Buyer’s Agent Council at www.REBAC.net.