Designations and Certifications


The National Association of Realtors® and its affiliated Institutes, Societies and Councils provide a wide-range of programs and services that assist members in increasing skills, proficiency and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and each affiliated group upon completion of required courses.



Boost Your Income with Designations

Earning one or more designations continues to make a difference in REALTOR® earnings. Based on 2013 NAR survey data, the median income of REALTORS® without a designation was $33,500 and the median income of those with at least one designation was $61,100: a difference of $27,600. (Source: 2013 NAR Member Profile)

NAR and its affiliates offer designations and certifications for a wide range of real estate specialties. Earning these designations and certifications helps members to increase their expertise and marketability, giving them a professional advantage.

Continuing education credit is also available for many of the online designation and certification courses.



Accredited Buyer's Representative (ABR)
1 Broker Credits | 15 CE Credits
Date(s): July 16 to 17, 2015
Class Time(s): Thursday and Friday, 8:30 a.m. to 5 p.m.
Location: 10 S. Commerce Way, Bethlehem
Instructor: Melanie McLane
The Accredited Buyer’s Representative (ABR®) designation represents a benchmark of excellence in buyer representation. It is designed to provide real estate professionals with practical skills, training and resources to build their business and the expertise they need for an edge in serving today’s home buyers.

In this course, students will learn to:
  • Better represent the interests of buyers and avert potential risks and liabilities
  • Effectively negotiate and represent their client’s best interests
  • Demonstrate and communicate their value package to buyer clients
  • Gain methods, tools, and techniques to provide the support and services that buyers want
  • Understand and apply the Code of Ethics, Standards of Practice and comply with state license laws when representing buyers
Course Materials: All handouts are included. There is no required text.
Pricing:
Member: $249.00
Non-Member: $299.00
GLVR Members Register Here
Non-Members Registration Here (You may need to create an account)

Seller Representative Specialist (SRS)
1 Broker Credits | 15 CE Credits
Date(s): Wednesday and Thursday, August 19-20
Class Time(s): 8:30 a.m. to 5 p.m.
Location: 10 S. Commerce Way, Bethlehem
Instructor: Melanie McLane
Are you looking to gain a COMPETITIVE ADVANTAGE in today’s marketplace? Whether you are a NEW AGENT or TOP PRODUCER, this is the course you’ve been waiting for! For this first time, we are offering the SRS Designation course taught by one of the most sought after and highly respected trainers in the real estate industry!

The Seller Representative Specialist (SRS®) Designation Course will REDEFINE your 'normal' and REINVENT the way you represent sellers. Learn cutting edge tips and tools that will leave your competition in the dust! This course is an excellent opportunity for real estate professionals to understand how they can effectively demonstrate and communicate their value package, better represent the interests of sellers and avert potential risks and liabilities. This course is designed to provide agents with practical skills, training and resources to build their business.

In this course, students will learn to:
  • Increase listings and grow their business.
  • Demonstrate and communicate their value package to seller clients.
  • Effectively negotiate and represent their client’s best interests.
  • Understand and apply the Code of Ethics and Standards of Practice.
  • Understand and comply with state license laws when representing sellers.
  • Understand and apply methods, tools, and techniques to provide the support and services that sellers want and need.
Course Materials: All handouts are included. There is no required text.
Pricing:
Member: $249.00
Non-Member: $299.00
GLVR Members Register Here
Non-Members Registration Here (You may need to create an account)

Understanding & Leveraging Teams
1 Broker Credits | 15 CE Credits
Date(s): September 9 and 10, 2015
Class Time(s): Wednesday and Thursday, 8:30 a.m. to 5 p.m.
Location: 10 S. Commerce Way, Bethlehem
Instructor: Adorna Carroll
CRETS Core Course/CRB Elective

Real estate brokerage firms face the challenge of a market place that demands higher levels of service from both the brokerage firm and individual agents. This increased demand creates a need for specialization and an unbundling of tasks associated with the real estate transaction (i.e., listing coordination/ follow-up, transaction/closing follow-up, buyer’s agents, listing agents, marketing, client services, etc.). At the same time, agents are limited by their individual capacity to perform all of the necessary tasks and continue to maximize their market share and ultimately, their revenue performance.
 
The opportunity exists for agents to improve their performance by building a high performance team. Under this concept, a single agent can delegate, duplicate and eventually replicate work functions by leveraging their business through others. If structured correctly, a multi-agent team can improve efficiency, maximize performance, and increase profitability.
 
In many companies there are multi-agent teams running their own business within the brokerage. Do these teams and team leaders view you as a resource for their business? If they don’t, chances are they are getting coaching and advice from others outside of your organization.
 
This two-day workshop puts you back, front and center, in front of these teams and team leaders as their mentor, consultant and business manager. This course is also good for those future team leaders who want to understand the team concept and the stages of growth of a successful team.
 
The target audience for this program includes brokerage managers who are considering adding a number of teams into their agent mix or perhaps already have a team or teams within their brokerage currently. The program also offers valuable and timely content for current or potential team leaders that are looking to create a team.

Learning Objectives
  • Developing a blueprint for a successful team model which includes job descriptions
  • Analyzing the growth stages of teams, how they form, and why some fail
  • Creating coachable moments for the growth plateaus experienced by all teams
  • Developing employment contracts that align with the company’s policies
  • Managing conflicts that arise within the brokerage due to teams and their members
  • Reviewing best practices in team management direct from other’s real world experiences
  • Creating team compensation plans that incentivize and maintain profitability
Course Materials: All handouts are included. There is no required text.
Pricing:
Member: $299.00
Non-Member: $359.00
GLVR Members Register Here
Non-Members Registration Here (You may need to create an account)

Sales Leadership
7 CE Credits
Date(s): December 2, 2015
Class Time(s): Wednesday, 9 a.m. to 5 p.m.
Location: 10 S. Commerce Way, Bethlehem
Instructor: Adorna Carroll
CRETS Elective

Today’s managers must deal with a myriad of leadership challenges, such as recruiting, managing turnover, training and mentoring; in addition to running a successful and profitable business. To succeed, you must develop and implement a leadership strategy that addresses these challenges and have the flexibility to adapt to different personalities and different situations.
 
This course is designed to help you understand different management and leadership techniques and apply them to real world situations. And at the conclusion of each of module, you’ll construct a key part of your personalized Sales Leadership Strategy.
 
Learning Objectives
  • Developing effective sales associates who are aligned with the company’s culture.
  • Identifying and implementing the critical elements of a learning program.
  • Understanding & adjusting your leadership style based on the individual and the situation.
  • Developing the skills necessary to coach, mentor and hold people accountable.
  • Aligning your recruiting & retention strategy as part of the sales development process.
  • Harnessing performance strategies to ensure agents will reach their full potential.
Course Materials: All handouts are included. There is no required text.
Pricing:
Member: $149.00
Non-Member: $179.00
GLVR Members Register Here
Non-Members Registration Here (You may need to create an account)

Position Your Team for Profit
7 CE Credits
Date(s): December 3, 2015
Class Time(s): Thursday, 9 a.m. to 5 p.m.
Location: 10 S. Commerce Way, Bethlehem
Instructor: Adorna Carroll
CRETS Elective

In today's environment, profitability for many real estate businesses is razor-thin. A keen appreciation of the numbers behind the numbers will give you the edge you need. Learn the critical decision-making tools needed to focus on increasing profits while offering superior services. Real life examples and case studies show how these techniques can be smoothly integrated into the daily operation of your business. You'll also discover how to set financial objectives to achieve superior performance.
 
Learning Objectives
  • Understanding basic financial statements and which ones to keep your eyes on.
  • Implementing financial-based decisions to improve productivity and profitability.
  • Identifying those factors affecting the value of a real estate brokerage.
  • Calculating your firm’s breakeven point and forecast future productivity and revenues.
  • Developing an expense budget and chart of accounts to monitor your firm's results.
  • Analyzing the effects of operational changes to your firm’s bottom line.
Course Materials: All handouts are included. There is no required text.
Pricing:
Member: $149.00
Non-Member: $179.00
GLVR Members Register Here
Non-Members Registration Here (You may need to create an account)

Accredited Buyer's Representative / ABR®

ABR® education provides REALTORS® with what they need to stay competitive in today's market. Member benefits such as marketing tools, a referral network and other resources, help to promote their business. Courses for the designation are available both in person and online.

Presented by REBAC (Real Estate Buyer's Agent Council)
Contact REBAC at rebac@realtors.org, 800-648-6224, or visit www.rebac.net.

Accredited Land Consultant / ALC

The esteemed Accredited Land Consultants (ALCs) are the most trusted, knowledgeable, experienced, and highest-producing experts in all segments of land. Conferred by the REALTORS® Land Institute, the designation requires successful completion of a rigorous LANDU education program, a specific, high-volume and experience level, and adherence to an honorable Code of Conduct.

Presented by the REALTORS® Land Institute (RLI)
Contact RLI at RLI@realtors.org, 800-441-5263, or visit www.rliland.com.

At Home With Diversity® / AHWD®

Learn to work effectively with – and within – today’s diverse real estate market. The At Home With Diversity certification teaches you how to conduct your business with sensitivity to all client profiles and build a business plan to successfully serve them.

Presented by the National Association of REALTORS®

For more information on this course and its business principles, contact ahwd@realtors.org or 800-874-6500, ext. 8393.

Broker Price Opinion Resource / BPOR

The BPOR certification provides REALTORS® with knowledge and skills to perform accurate and professional broker price opinions (BPOs) and comparative market analyses (CMAs), while reducing risk and increasing opportunities.

Presented by the National Association of REALTORS®

Contact bpor@realtors.org.

Certified Commercial Investment Member / CCIM

The Certified Commercial Investment Member (CCIM) designation is commercial real estate’s global standard for professional achievement, earned through an extensive curriculum of 200 classroom hours and professional experiential requirements. CCIMs are active in 1,000 U.S. markets and 31 other countries and comprise a 13,000-member network that includes brokers, leasing professionals, asset managers, appraisers, corporate real estate executives, investors, lenders, and other allied professionals.

Presented by the CCIM Institute
Contact CCIM at 800-621-7027, or visit www.CCIM.com.

Certified International Property Specialist / CIPS

Instantly align yourself with the best in international real estate by earning the CIPS designation. The program includes five full days of study focusing on the critical aspects of international real estate transactions, and an influential network of 2,000 professionals who turn to each other first when looking for referral partners.

Presented by the National Association of REALTORS®
Contact Information Central at CIPS@realtors.org or 1-800-874-6500 ext. 8369.

Certified Property Manager® / CPM®

CPM designees are recognized as experts in real estate management. Holding this designation demonstrates expertise and integrity to employers, owners, and investors.

Presented by Institute of Real Estate Management (IREM)
Contact IREM® Customer Relations at 800-837-0706, ext. 4650, or visit www.IREM.org

Certified Real Estate Brokerage Manager / CRB

The Certified Real Estate Brokerage Manager (CRB) is one of the most respected and relevant designations offered in real estate business management and is awarded to REALTORS® who have completed advanced educational and professional requirements. CRB Designees are better positioned to streamline operations, integrate new technology and apply new trends and business strategies. Join today and discover a new approach to enhancing knowledge and leveraging opportunity.

Presented by Council of Real Estate Brokerage Managers

For more information, e-mail info@crb.com, call 800-621-8738, or visit www.CRB.com.

Certified Residential Specialist / CRS

The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers. On average, CRS designees earn nearly three times more in income, transactions, and gross sales than non-designee REALTORS®.

Presented by Council of Residential Specialists
For more information, call 800-462-8841 or visit www.CRS.com.

Counselor of Real Estate™ / CRE™

The Counselors of Real Estate® is an international group of recognized professionals who provide seasoned, expert, objective advice on real property and land-related matters. Only 1,100 practitioners throughout the world carry the CRE® designation. Membership is by invitation only.

Presented by The Counselors of Real Estate
Contact CRE® at 312-329-8427, or visit www.CRE.org.

e-PRO®

NAR's e-PRO® certification teaches you to use cutting-edge technologies and digital initiatives to link up with today's savvy real estate consumer.

Presented by the National Association of REALTORS®

Contact e-PRO® at epro@realtors.org or 877-397-3132.

General Accredited Appraiser / GAA

For general appraisers, this designation is awarded to those whose education and experience exceed state appraisal certification requirements and is supported by the National Association of REALTORS®.

Presented by National Association of REALTORS®
Call 800-874-6500 ext. 8238, or e-mail appraisal@realtors.org.

Graduate, REALTOR® Institute / GRI

REALTORS® with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. Earning the designation is a way to stand out to prospective buyers and sellers as a professional with expertise in these areas.

Presented by NATIONAL ASSOCIATION OF REALTORS®
Contact your State REALTOR® Association for program requirements, course schedules, location and tuition..
NAR maintains a clearinghouse of information for individuals interested in the GRI program. For more information, call 800-874-6500 ext. 8264, or e-mail gri@realtors.org.

Military Relocation Professional / MRP

NAR's Military Relocation Professional certification focuses on educating real estate professionals about working with current and former military service members to find housing solutions that best suit their needs and take full advantage of military benefits and support.

Presented by REBAC (Real Estate Buyer's Agent Council)

Contact us at MRP@realtors.org or 888-648-8321.

NAR's Green Designation / GREEN

Through NAR's Green Designation, the Green REsource Council provides ongoing education, resources and tools so that real estate practitioners can successfully seek out, understand, and market properties with green features.

Presented by The Green REsource Council

For information, e-mail greendesignation@realtors.org, call 800-498-9422, or visit www.GreenResourceCouncil.org.

Performance Management Network / PMN

This designation is unique to the REALTOR® family designations, emphasizing that in order to enhance your business, you must enhance yourself. It focuses on negotiating strategies and tactics, networking and referrals, business planning and systems, personal performance management and leadership development.

Presented by Women's Council of REALTORS®
Contact the WCR at 800-245-8512, or visit the WCR Web site.

REALTOR® Association Certified Executive / RCE

RCE is the only professional designation designed specifically for REALTOR® association executives. RCE designees exemplify goal-oriented AEs with drive, experience and commitment to professional growth.

Presented by National Association of REALTORS®

Contact Renee Holland at 312-329-8545 or rholland@realtors.org.

Residential Accredited Appraiser / RAA

For residential appraisers, this designation is awarded to those whose education and experience exceed state appraisal certification requirements and is supported by the National Association of REALTORS®.

Presented by National Association of REALTORS®
Contact RAA program staff at 312-329-8268 or e-mail appraisal@realtors.org.

Resort & Second-Home Property Specialist / RSPS

This certification is designed for REALTORS® who facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination are involved in this market niche.

Presented by the National Association of REALTORS®

Contact us at resort@realtors.org or 800-874-6500 ext. 8268.

Seller Representative Specialist / SRS

The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria.

Presented by REBAC (Real Estate Buyer's Agent Council)
Contact SRS at customerservice@srscouncil.com or 800-621-8738, or visit www.SRSCouncil.com.

Senior Real Estate Specialist® / SRES®

The SRES® Designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate, clients age 50+. By earning the SRES® designation, you gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help you in your business.

Presented by SRES Council
Call 800-500-4564, e-mail sres@realtors.org or visit www.SeniorsRealEstate.com.

Short Sales & Foreclosure Resource® / SFR®

The SFR® certification teaches real estate professionals to work with distressed sellers and the finance, tax, and legal professionals who can help them, qualify sellers for short sales, develop a short sale package, negotiate with lenders, safeguard your commission, limit risk, and protect buyers.

Presented by the National Association of REALTORS®
Contact us at sfr@realtors.org or 877-510-7855.

Society of Industrial and Office REALTORS® / SIOR®

The SIOR designation is held by only the most knowledgeable, experienced, and successful commercial real estate brokerage specialists. To earn it, designees must meet standards of experience, production, education, ethics, and provide recommendations.

Presented by Society of Industrial and Office REALTORS®
Contact Membership at 202-449-8200 or visit www.SIOR.com.